Bulleit Group's Logistics PR Campaign Wins SABRE Awards, Boosts LVK's Executive Visibility

Event summary

  • The Bulleit Group won 2025 SABRE and In2SABRE Awards for its campaign launching LVK Logistics and positioning CEO Maggie Barnett as a logistics leader.
  • The campaign achieved 295% higher LinkedIn impressions and 425% more media coverage for Barnett compared to 2023.
  • Within 50 days, LVK's LinkedIn visibility was nearly 300% above platform average.
  • The Bulleit Group was named one of PRovoke Media's Agencies of the Year in 2025.

The big picture

The Bulleit Group's success highlights the growing importance of narrative strategy in building executive authority, particularly in sectors facing credibility gaps. As supply chain and logistics become more prominent in public discourse, companies are increasingly investing in PR to establish leadership presence. The campaign's measurable results demonstrate how targeted visibility efforts can drive business momentum in competitive industries.

What we're watching

Leadership Representation
How The Bulleit Group's strategy will influence executive diversity in male-dominated sectors like logistics.
Media Fragmentation
Whether the agency's approach to establishing authority in fragmented media can be replicated across other high-stakes industries.
Campaign Sustainability
The pace at which LVK can maintain its momentum against more established logistics competitors.