Brattle Report: Residential Virtual Power Plants Could Slash Household Electricity Bill Hikes by 57%

  • Brattle Group report finds residential VPPs could cut expected household electricity bill increases by 57% over next 5 years.
  • 25 GW of additional residential demand flexibility could generate $4B–$7B annually in financial benefits for US households.
  • Representative utility with 1M customers could avoid $65M/year in generation and distribution costs with VPP deployment.
  • Everyday Electric's easy-to-use features drive 4x higher customer participation in VPP programs compared to traditional demand response.

The report highlights how residential VPPs can provide immediate relief from rising electricity costs amid constrained conventional power system expansion. With forecasts for new gas-fired generation costs increasing due to supply chain issues and rapid demand growth, VPPs offer a scalable solution to reduce system costs and translate savings into lower bills for households. The analysis builds on Brattle's earlier findings that optimizing existing power system infrastructure could save consumers over $100B in the next decade.

Adoption Pace
Whether utilities can scale residential VPP capacity from 10 GW to 35 GW nationally within the next decade.
Regulatory Alignment
How regulatory frameworks will adapt to incentivize VPP participation and maximize cost savings for ratepayers.
Technology Integration
The effectiveness of embedded features in home energy products in driving sustained customer engagement with VPP programs.