Westwood Insurance Expands Embedded Insurance Play with CBH Homes Partnership — The Baldwin Insurance Group, Inc.

Event summary

Westwood Insurance Agency has partnered with CBH Homes, a top 50 U.S. homebuilder, to integrate insurance solutions earlier in the homebuying process.
The collaboration aims to streamline closings by providing personalized home insurance quotes within 24 hours of contract signing.
CBH Homes, based in Idaho, has built over 29,000 homes and ranks #44 in the U.S. according to Builder Magazine’s 2025 top 100 list.
Westwood, a subsidiary of The Baldwin Group (NASDAQ: BWIN), specializes in new construction homeowners insurance and operates in all 50 states.

The big picture

Westwood’s partnership with CBH Homes underscores the growing trend of embedded insurance solutions in the homebuilding industry. By integrating insurance earlier in the homebuying journey, Westwood aims to simplify the process for buyers and add value for builders. This move aligns with broader industry shifts towards seamless, end-to-end customer experiences in real estate transactions. The Baldwin Group’s strategic focus on expanding its insurance distribution capabilities through Westwood highlights its commitment to innovation in the personal lines insurance sector.

What we're watching

Embedded Insurance Growth: How Westwood’s expansion with high-quality builders like CBH Homes will affect its market penetration and revenue growth.
Operational Efficiency: Whether the 24-hour quote turnaround can sustain customer satisfaction and streamline the closing process at scale.
Strategic Partnerships: The pace at which Westwood can secure additional partnerships with top-tier homebuilders to solidify its embedded insurance model.