DRiV Highlights Heavy-Duty Aftermarket Portfolio at HDAW 2026
Event summary
- DRiV, a Tenneco business group, will showcase its commercial vehicle portfolio at HDAW 2026 from January 19-22 in Grapevine, Texas.
- The exhibit will feature heavy-duty products from brands including Monroe, Abex, FP Diesel, National, Wagner, and Walker.
- Featured products include Magnum shock absorbers, brake drums, engine kits, wheel oil bath seals, lighting, and exhaust components.
- Joseph Saoud, VP and GM of DRiV U.S. & Canada, emphasizes the company's focus on rigorous testing and OE-standard engineering.
The big picture
DRiV's participation in HDAW 2026 underscores the growing importance of aftermarket innovation in the commercial vehicle sector. As fleet operators increasingly prioritize durability and performance, DRiV's focus on rigorous testing and OE-standard engineering could strengthen its position in a competitive market. The event also highlights Tenneco's strategic emphasis on aftermarket solutions as a key growth driver.
What we're watching
- Product Differentiation
- How DRiV's emphasis on OE-standard engineering will position it against competitors in the heavy-duty aftermarket.
- Market Demand
- Whether the focus on real-world performance will drive adoption among commercial vehicle operators.
- Brand Strength
- The pace at which DRiV can leverage its legacy brands to maintain market leadership.