Telekom Srbija Group Expands DACH Footprint with Frankfurt Store Opening — Telekom Srbija a.d. Beograd (mts)

Event summary

Telekom Srbija Group opened MTEL Germany’s 10th retail store in Frankfurt on September 3, 2026.
The new store is located near the Consulate General of the Republic of Serbia.
The opening coincides with an autumn campaign offering six months of free television service for new postpaid customers.
The Group operates in 15 countries with over 14 million subscribers and 13,000 employees.

The big picture

Telekom Srbija Group’s expansion into Frankfurt underscores its strategic focus on international growth, particularly in key European markets. By combining local presence with tailored telecommunications and digital services, the Group aims to strengthen its position as a leader in digital transformation across Southeast Europe. The opening of the 10th MTEL Germany store highlights the Group’s commitment to serving diaspora communities and expanding its subscriber base.

What we're watching

DACH Market Penetration: How Telekom Srbija Group will leverage its expanded physical presence to capture a larger share of the Serbian and Western Balkan diaspora communities in the DACH region.
Customer Acquisition Strategy: Whether the autumn campaign’s free television service offer will drive significant new postpaid customer sign-ups and boost revenue.
Operational Efficiency: The pace at which Telekom Srbija Group can integrate and optimize its retail operations across the DACH region to support its broader growth strategy.