Informa TechTarget Spotlights AI-Driven B2B Marketing at Forrester Summit
Event summary
- Informa TechTarget is a Platinum sponsor of Forrester’s B2B Summit North America 2026, held April 26-29 in Phoenix.
- The company will present sessions on AI-driven buyer journeys and customer success stories with Tanium and Iron Mountain.
- Informa TechTarget’s booth (#300) will showcase its GTM solutions, including AI brand strategy and intent data.
- The company is hosting networking events, including a planetarium party with NetLine and a BaseLounge partnership with Demandbase.
The big picture
Informa TechTarget’s prominent role at Forrester’s B2B Summit underscores the growing importance of AI in B2B marketing. As buyers increasingly rely on AI-guided journeys, the company’s focus on intent data and brand strategy positions it as a key player in helping firms navigate this shift. The strategic partnerships with Demandbase and NetLine further reinforce its commitment to driving measurable outcomes for clients.
What we're watching
- AI Adoption
- How Informa TechTarget’s AI-driven solutions will impact brand discoverability and trust in zero-click buyer journeys.
- Customer Alignment
- Whether Tanium and Iron Mountain’s GTM transformations can serve as scalable models for other B2B marketers.
- Partnership Dynamics
- The pace at which Demandbase and NetLine collaborations will drive pipeline and revenue growth for Informa TechTarget.
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