TD SYNNEX Secures Fourth Consecutive Palo Alto Networks Distributor of the Year Award

Event summary

  • TD SYNNEX has received the Palo Alto Networks 2025 North American Distributor of the Year Award for the fourth consecutive year.
  • The award is based on a data-driven methodology evaluating performance metrics including bookings volume, growth, and new customer acquisition.
  • TD SYNNEX introduced a Security Operation Center (SOC) as a Service Program powered by Palo Alto Networks’ Cortex SecOps platform, a unique offering in North America.
  • TD SYNNEX expanded technical and enablement support through training at its Cyber Range facility, an Authorized Training Center (ATC).

The big picture

This award underscores the critical role of distribution partners in the cybersecurity ecosystem, particularly as vendors seek to expand their reach and provide specialized services. TD SYNNEX’s consistent recognition by Palo Alto Networks demonstrates a successful, long-term partnership model. The introduction of SOC-as-a-Service signals a potential shift towards distributors offering more comprehensive security solutions, challenging traditional MSSP models and potentially increasing competition within the managed security services market.

What we're watching

Channel Dynamics
The continued reliance on distributor partnerships like TD SYNNEX highlights the ongoing importance of indirect sales channels for cybersecurity vendors, despite the push for direct sales.
Service Expansion
The success of TD SYNNEX’s SOC-as-a-Service program will indicate whether distributors can effectively bundle and deliver advanced managed security services, potentially disrupting the MSSP landscape.
Training Investment
The expansion of training programs at the Cyber Range facility suggests a growing emphasis on specialized skills; the effectiveness of these programs will be key to driving adoption of Palo Alto Networks’ solutions.

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