Taylor Morrison Opens Championship Golf Course in Georgia, Expanding Esplanade Brand
Event summary
- Taylor Morrison opened an 18-hole championship golf course at Esplanade at St. Marys, its first resort lifestyle community in the Greater Jacksonville market.
- The 1,250-acre community will feature 1,300 single-family homes priced from $400s to $1M+ upon completion.
- The course, designed by C.W. Golf Architecture, offers five teeing options ranging from 3,500 to 7,000 yards.
- Esplanade brand now has over 30 communities nationwide with recent expansions in Las Vegas, Charlotte, St. Johns, Temecula, and Sacramento.
The big picture
Taylor Morrison's expansion of its Esplanade brand into new markets reflects the growing demand for resort-style living communities. The company's strategy of combining premium golf courses with extensive amenities positions it well in the competitive luxury home market. With over 30 communities nationwide, Taylor Morrison is leveraging its 'America's Most Trusted Builder' reputation to attract buyers seeking high-end lifestyle options.
What we're watching
- Market Expansion
- Whether Taylor Morrison can sustain growth momentum in new markets like Greater Jacksonville and Sacramento.
- Premium Pricing
- How the $400K-$1M+ price range will perform in this coastal Georgia market.
- Amenity Differentiation
- The pace at which resort-style amenities will drive sales velocity in this competitive lifestyle community segment.