Taylor Morrison Taps Veteran Executive to Lead Jacksonville Expansion
Event summary
- Taylor Morrison names Jeremy Hampson as Jacksonville division president, effective July 14, 2026.
- Hampson brings 15 years of homebuilding experience, including roles at Freehold Capital and Toll Brothers.
- Jacksonville division currently operates six communities and recently launched Esplanade at St. Marys, a 1,250-acre resort-style development with 1,300+ planned homes.
- First phase of golf course amenities now open; full 18-hole course expected fall 2026.
The big picture
This leadership move underscores Taylor Morrison's push to capitalize on Florida's demographic growth, particularly in secondary markets like Jacksonville. The appointment comes as the company expands its Esplanade brand, competing directly with other builders targeting affluent relocators and retirees. With $4B+ in annual revenue, Taylor Morrison is positioning itself for regional dominance through targeted executive hires and high-amenity community developments.
What we're watching
- Execution Risk
- Whether Hampson can translate his master-planned community experience to accelerate Taylor Morrison's Jacksonville growth.
- Market Dynamics
- How the Esplanade brand will compete in Florida's increasingly crowded luxury resort lifestyle segment.
- Strategic Fit
- The pace at which Taylor Morrison integrates Hampson's land acquisition expertise into its Florida expansion strategy.
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