Target Expands Food Strategy with First Good & Gather Cookbook — Target Corporation

Event summary

Target launched its first-ever cookbook, 'Good & Gather: Discover Delicious Every Day', featuring 100 recipes using ingredients available at Target.
The cookbook was developed by Target's test kitchen team and highlights the Good & Gather brand, which offers 2,500 products across fresh, pantry, snacks, and beverages.
Good & Gather is on pace to become a $4 billion owned brand at Target.
The cookbook launches August 4 in Target stores and on Target.com.

The big picture

Target's launch of the Good & Gather cookbook underscores its strategy to strengthen its position in the food and beverage sector. By leveraging its owned brand and culinary expertise, Target aims to differentiate itself in a competitive retail landscape. The move aligns with broader industry trends where retailers are increasingly focusing on private labels and experiential shopping to drive customer loyalty and revenue growth.

What we're watching

Brand Loyalty: How the cookbook will affect customer engagement and loyalty to the Good & Gather brand.
Revenue Impact: Whether the cookbook can drive additional sales for Good & Gather products and contribute to the $4 billion revenue target.
Market Differentiation: The pace at which Target can establish itself as a go-to destination for food discovery and inspiration.