TAP, Inc.

TAP, Inc. is a private financial technology company headquartered in Salt Lake City, Utah, and San Diego, California. The company's core business revolves around automated investing, multi-asset strategies, and digital payments. Its mission is to simplify portfolio construction and management, aiming to make investing more intelligent, personalized, and efficient for its users.

The company offers the TAP platform, which integrates the TAP Wallet, the TAP Invest platform, and TAP Strategies. These offerings facilitate simplified investing across a diverse range of assets, including stocks, digital assets, mutual funds, ETFs, and real-world assets. The platform also provides high-yield cash accounts and automated portfolio tools. Investment advisory services are delivered through SocialTrader.ai Inc., an SEC-registered investment adviser, while brokerage custody and execution services are provided by Alpaca Securities LLC.

In recent developments, TAP Invest unveiled a significant update to its web platform and mobile app in April 2026, introducing AI-powered portfolio intelligence, enhanced search capabilities, advanced filters, and a broader array of multi-asset strategies. This followed the launch of expanded custodial capabilities in March 2026, which included stock and digital asset brokerage accounts. TAP, Inc. holds a U.S. patent for a "System and Method for Transferring Currency Using Blockchain," which is valid through 2041.