Tanger Outlets Foley Adds Shake Shack in $20M Dining Expansion
Event summary
- Tanger is renovating its 500,000 sq. ft. Tanger Outlets Foley property with a $20M dining and entertainment expansion.
- Shake Shack will anchor the new food and beverage zone, occupying one of eight planned concepts in 20,000 sq. ft. of space.
- The redesign includes patios, walkable dining zones, and social gathering areas to extend visitor dwell time.
- This is Shake Shack's second Alabama location and first in the Gulf South market.
The big picture
Tanger's Foley renovation reflects the growing trend of outlet centers transforming into mixed-use destinations. The $20M investment in experiential dining comes as retail landlords increasingly compete with e-commerce through in-person experiences. With 38 outlet centers in its portfolio, Tanger's success here could signal broader strategy shifts across its properties.
What we're watching
- Dining Tenant Mix
- Whether Tanger can attract enough high-profile national and regional brands to sustain the experiential concept.
- Visitor Traffic
- How effectively the dining expansion converts into longer visits and higher foot traffic for retail tenants.
- Market Differentiation
- The pace at which similar outlet centers adopt comparable food and entertainment strategies.