Taiwan External Trade Development Council

https://www.computextaipei.com.tw/en/index.html

TAITRA (Taiwan External Trade Development Council) is Taiwan's foremost non-profit trade promotion organization, founded in 1970. Sponsored by the government and industry organizations, its core mission is to assist Taiwanese businesses in developing international markets, expanding their global reach, and enhancing their export capabilities. TAITRA also collaborates closely with the Taiwanese government in trade policy implementation and provides business consultation services to connect international firms with Taiwanese partners. Headquartered in Taipei, Taiwan, TAITRA operates a global network of offices and branches worldwide.

TAITRA's services encompass a wide range of trade promotion activities, including organizing trade missions, participating in major overseas trade shows, and hosting international exhibitions in Taiwan, such as COMPUTEX Taipei. COMPUTEX, co-organized with the Taipei Computer Association, is one of the world's largest computer and technology trade shows, focusing on themes like AI computing, advanced connectivity, future mobility, immersive reality, sustainability, and innovations. Additionally, TAITRA provides market research and information services, trade education, exhibition and convention services, and digital and e-commerce marketing to reinforce the international competitiveness of Taiwanese businesses.

Under the leadership of Chairman James C. F. Huang and President & CEO Simon Wang, TAITRA continues to play a pivotal role in Taiwan's global economic engagement. Recently, TAITRA has been active in strengthening Taiwan-U.S. tech strategic alliances, including establishing a "Taiwan Trade and Investment Center" in Phoenix, Arizona, to support Taiwanese enterprises expanding into the U.S. market, particularly in semiconductors and AI. The organization also emphasizes adapting to local business environments and promoting bilateral trade, such as with India, where semiconductors are a significant export. COMPUTEX, a flagship event, consistently highlights cutting-edge technologies, with recent editions focusing heavily on AI, attracting a record number of industry leaders and showcasing Taiwan's central position in the global AI and semiconductor supply chain.

Latest updates

NVIDIA to Detail AI Ecosystem Scaling at COMPUTEX 2026

Event summary

  • NVIDIA founder and CEO Jensen Huang will deliver a keynote at COMPUTEX 2026 on June 1, 2026 (Taiwan Time), livestreamed from the Taipei Music Center.
  • The keynote will focus on NVIDIA's 'Five-Layer Cake' approach to AI and the partners needed to build its ecosystem.
  • COMPUTEX 2026 will feature 1,500 exhibitors across 6,000 booths, marking a significant expansion of the event.
  • NVIDIA will also host GTC Taipei from June 2-4, focusing on physical AI, AI factories, agentic systems, and inference.

The big picture

NVIDIA's COMPUTEX keynote and GTC Taipei event underscore the company's continued push to expand AI beyond traditional computing, focusing on physical AI and agentic systems. This strategy reflects a broader industry trend towards more integrated and autonomous AI solutions, but also highlights NVIDIA's reliance on a robust ecosystem of partners to realize its vision. The scale of COMPUTEX, with its 1,500 exhibitors, positions NVIDIA within a critical hub for the global ICT industry.

What we're watching

Ecosystem Dependency
The emphasis on partner relationships signals NVIDIA's recognition that scaling AI requires more than just chip innovation; the success of its 'Five-Layer Cake' hinges on the ability of these partners to deliver on their respective components.
Geopolitical Risk
Holding a major event in Taiwan introduces geopolitical risk, given ongoing tensions in the region, which could disrupt supply chains and impact NVIDIA's broader operations.
Agentic Systems
The spotlight on agentic systems suggests NVIDIA is prioritizing autonomous AI applications, and the market adoption of these systems will determine the long-term value of this strategic direction.

COMPUTEX 2026 Assembles Tech Giants for AI Roadmap Unveils

Event summary

  • COMPUTEX 2026 will be held June 2-5 in Taipei, featuring keynotes from Qualcomm, Cisco, Marvell, Intel, NXP, and MediaTek.
  • Registration for keynotes is now open, with an early bird discount expiring April 20th.
  • The COMPUTEX Forum 2026 will be the largest in the event's history, offering an 'All-Access' pass for six theme sessions.
  • The event attracts over 40,000 buyers annually and serves as a platform for product launches.

The big picture

COMPUTEX's continued prominence underscores Taiwan's critical role in the global semiconductor and AI ecosystem. The gathering of major players signals a concentrated effort to define the future of AI-accelerated computing and edge intelligence, a market poised for explosive growth. The 'All-Access' pass and expanded forum suggest a shift towards broader industry collaboration and knowledge sharing, potentially accelerating innovation cycles.

What we're watching

Strategic Alignment
The revealed roadmaps from Qualcomm, Intel, and others will indicate the degree to which these companies are converging or diverging in their AI-accelerated computing strategies, impacting supply chain dynamics and competitive positioning.
Forum Adoption
The success of the 'All-Access' pass system for the COMPUTEX Forum will reveal whether the industry prioritizes breadth of knowledge or depth, potentially influencing future event formats.
Taiwan's Role
Taiwan's continued dominance as a hub for the ICT industry chain will be tested by geopolitical factors and supply chain vulnerabilities, impacting the long-term viability of COMPUTEX as a global benchmark.

Cisco to Detail Full-Stack AI Strategy at COMPUTEX 2026

Event summary

  • Cisco will deliver a keynote at COMPUTEX 2026, marking its first appearance at the event.
  • SVP Jeremy Foster will focus on a 'full-stack approach to AI,' addressing challenges beyond compute access.
  • COMPUTEX 2026 will be held June 2-5 in Taipei, expecting 1,500 exhibitors and 6,000 booths.
  • The event's theme is 'AI Together,' highlighting AI & Computing, Robotics & Mobility, and Next-Gen Tech.

The big picture

Cisco's entry into the COMPUTEX keynote signifies a shift in the AI infrastructure landscape, moving beyond raw compute power to focus on efficient utilization and deployment. The company's emphasis on a full-stack approach reflects the growing complexity of AI workloads and the need for integrated solutions spanning data centers and edge environments. This strategy positions Cisco to capitalize on the expanding market for AI-optimized infrastructure, estimated to reach hundreds of billions of dollars in the coming years.

What we're watching

Implementation Risk
The success of Cisco's full-stack AI approach hinges on integrating hardware and software across data centers and edge locations, a complex undertaking with potential execution risks.
Competitive Response
Other major players like Intel, Qualcomm, and Marvell will likely respond to Cisco’s strategy, potentially intensifying competition for AI infrastructure market share.
Performance Metrics
The ability to demonstrate predictable and measurable performance gains from Cisco’s full-stack architecture will be critical for adoption and justifying the investment.

MediaTek to Detail AI Strategy at COMPUTEX 2026

Event summary

  • MediaTek Vice Chairman and CEO Dr. Rick Tsai will deliver a keynote at COMPUTEX 2026 on June 3rd.
  • The keynote will focus on MediaTek's strategy for accelerating AI across data centers and edge devices.
  • COMPUTEX 2026 will feature 1,500 exhibitors and cover themes including AI & Computing, Robotics & Mobility, and Next-Gen Tech.
  • Registration for the keynote opens in mid-April.

The big picture

MediaTek's prominence at COMPUTEX underscores the growing importance of semiconductors in enabling AI across various applications. Dr. Tsai's address signals a strategic push beyond mobile chipsets into broader AI infrastructure and edge computing, reflecting the industry's shift towards decentralized intelligence. This move is critical for MediaTek to maintain its relevance as AI becomes increasingly pervasive.

What we're watching

Market Positioning
MediaTek's keynote will be scrutinized for concrete details on how it intends to differentiate itself in the increasingly competitive AI chip market, particularly against rivals like Qualcomm and Nvidia.
Edge Computing
The extent to which MediaTek’s AI strategy focuses on edge computing versus cloud infrastructure will signal its commitment to the burgeoning IoT and embedded AI markets.
Execution Risk
The success of MediaTek’s AI ambitions hinges on its ability to translate its strategic vision into tangible product releases and partnerships, a challenge given the complexity of AI chip development.

Intel CEO to Spotlight AI Strategy at COMPUTEX 2026

Event summary

  • Intel CEO Lip-Bu Tan will deliver a keynote at COMPUTEX 2026 on June 2nd.
  • The keynote will focus on Intel's vision for computing in the age of AI, emphasizing silicon, systems, and software advancements.
  • COMPUTEX 2026 will feature 1,500 exhibitors across 6,000 booths, with themes including AI & Computing, Robotics & Mobility, and Next-Gen Tech.
  • Registration for the keynote opens in mid-April.

The big picture

Intel's commitment to a COMPUTEX keynote underscores the critical role of the event in showcasing its AI strategy to a global audience. As AI becomes increasingly central to computing, Intel faces pressure to demonstrate its leadership in silicon, systems, and software. This appearance signals an attempt to reassert its position in a market increasingly dominated by rivals with integrated AI offerings.

What we're watching

Ecosystem Alignment
The success of Intel's AI strategy hinges on the depth and effectiveness of its partnerships, which Tan will likely detail. The extent of collaboration will be a key indicator of Intel’s ability to compete with rivals leveraging broader AI ecosystems.
Heterogeneous Computing
Intel's focus on heterogeneous computing suggests a shift away from traditional CPU-centric architectures. The market adoption of these new architectures will determine if Intel can maintain its relevance in the AI era.
Execution Risk
Tan's presentation will need to translate vision into tangible progress. The specifics of Intel's roadmap and milestones will reveal the company's ability to deliver on its ambitious AI goals.

Marvell CEO to Keynote COMPUTEX, Signaling AI Data Infrastructure Focus

Event summary

  • Marvell CEO Matt Murphy will keynote at COMPUTEX 2026 on June 2nd at 10:30 a.m. (GMT+8).
  • COMPUTEX 2026 will feature 1,500 exhibitors across approximately 6,000 booths.
  • The event's theme is "AI Together," with a focus on AI & Computing, Robotics & Mobility, and Next-Gen Tech.
  • Marvell is positioning itself as a key provider of data infrastructure solutions for AI applications.

The big picture

Marvell's participation as a keynote speaker at COMPUTEX underscores the growing importance of data infrastructure in enabling AI advancements. The company's focus on connectivity and custom silicon solutions positions it to capitalize on the increasing demand for high-performance, scalable data centers. This move signals a strategic effort to solidify Marvell's presence within the AI value chain, competing with established players and emerging startups alike.

What we're watching

Market Positioning
Murphy's keynote will likely emphasize Marvell's role in the burgeoning AI data infrastructure market, a segment expected to see significant investment and competition in the coming years.
Partner Ecosystem
The success of Marvell's strategy hinges on its ability to cultivate and leverage a broad partner ecosystem, and the keynote will provide insights into the strength and direction of those relationships.
Technical Roadmap
The presentation may offer clues about Marvell's future product development and its approach to addressing the evolving challenges of data movement, storage, processing, and security in AI environments.

Qualcomm to Spotlight AI Strategy at COMPUTEX 2026

Event summary

  • Qualcomm CEO Cristiano Amon will deliver the opening keynote at COMPUTEX 2026 on June 1st.
  • COMPUTEX 2026 will feature 1,500 exhibitors across approximately 6,000 booths.
  • The event's theme is "AI Together," focusing on AI & Computing, Robotics & Mobility, and Next-Gen Tech.
  • Registration for the keynote will open in mid-April.

The big picture

Qualcomm's keynote at COMPUTEX signals a continued push to embed AI capabilities across a wider range of devices and systems, moving beyond smartphones. This strategy aims to capitalize on the growing demand for on-device intelligence and edge computing, positioning Qualcomm as a key enabler of the next wave of AI applications. The event's focus on 'AI Together' suggests a collaborative approach, potentially involving partnerships with Taiwanese manufacturers and technology providers.

What we're watching

Platform Adoption
The keynote's content and subsequent exhibitor activity will reveal the extent to which Qualcomm's Snapdragon and Dragonwing platforms are gaining traction in AI PCs, industrial AI, and data centers, indicating the success of their broader AI strategy.
Agentic Workloads
Qualcomm's emphasis on agentic workloads suggests a shift towards more autonomous and context-aware applications; the event will provide insight into the maturity and adoption rate of these advanced AI capabilities.
Taiwan's Role
COMPUTEX's continued importance as a launchpad for technology and Qualcomm's prominent presence underscores Taiwan's critical role in the global semiconductor and AI ecosystem, and any shifts in this dynamic should be monitored.

COMPUTEX Forum to Spotlight AI Integration Across Industries

Event summary

  • COMPUTEX Forum 2026 will be held in Taipei from June 2–4, 2026.
  • The Forum will feature 30 technology leaders, the largest speaker lineup in its history.
  • Registration opened March 6, 2026, with a 'Super Early Bird' rate of NT$1,490 available until March 20.
  • The Forum will focus on six core themes related to AI development and industrial application.
  • COMPUTEX attracts over 40,000 buyers to Taiwan annually and serves as a platform for product launches.

The big picture

COMPUTEX Forum's focus on AI transformation reflects the industry's shift from experimental AI projects to large-scale implementation. The event's expanded scope and high-profile speaker lineup signal its growing importance as a bellwether for AI adoption trends and a key venue for shaping the future of the global technology ecosystem. Taiwan's position as a central hub in the global ICT supply chain makes this forum a critical indicator of broader industry health.

What we're watching

Governance Dynamics
The emphasis on 'Data Intelligence, Governance & Security' suggests increasing regulatory scrutiny and a need for standardized AI frameworks, potentially impacting deployment timelines and costs.
Execution Risk
Scaling AI applications across diverse industries will require significant integration efforts and may expose vulnerabilities in existing infrastructure, demanding careful project management and risk mitigation.
Competitive Landscape
The gathering of 30 senior executives from leading tech firms indicates heightened competition in AI development and deployment, potentially accelerating consolidation and driving down margins.

COMPUTEX 2026 Signals Taiwan's AI Infrastructure Scaling

Event summary

  • COMPUTEX 2026 will be held June 2–5 in Taipei, across four venues.
  • The event will feature 1,500 exhibitors and 6,000 booths, focusing on AI and next-generation computing.
  • Key participants include major Taiwanese manufacturers (Foxconn, Compal, Pegatron, Wiwynn) and international brands (ASUS, Acer, Intel, MediaTek).
  • InnoVEX will connect startups, VCs, and accelerators, acting as a gateway to Asian innovation markets.

The big picture

COMPUTEX's expansion into a multi-venue, AI-centric showcase underscores Taiwan's ambition to solidify its position as a critical hub in the global AI value chain. The event’s scale—1,500 exhibitors and 6,000 booths—demonstrates the significant investment flowing into AI infrastructure and applications. This positioning is crucial as global demand for AI solutions continues to outstrip current supply, creating both opportunities and challenges for Taiwanese manufacturers and technology providers.

What we're watching

Geopolitical Risk
Taiwan's strategic importance means the event's success is increasingly tied to broader geopolitical tensions, potentially impacting supply chain stability and investor confidence.
Sustainability Focus
The emphasis on ESG initiatives suggests growing pressure on Taiwanese tech firms to demonstrate sustainable practices, which could influence investment decisions and operational costs.
Startup Viability
The continued prominence of InnoVEX indicates a focus on emerging technologies, but the long-term viability of these startups will depend on securing funding and navigating competitive pressures.
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