Taco Bell Unveils 20+ Menu Innovations, Permanently Adds Nacho Fries

Event summary

  • Taco Bell revealed over 20 new menu items at its Live Más LIVE event on March 10, 2026.
  • Nacho Fries will be added to menus permanently later in 2026.
  • New items include Diablo Dusted Crispy Chicken Nuggets, Mountain Dew Baja Midnight™ Pie, and Crème Brulee Crunchwrap Slider.
  • The event was hosted by Vince Staples and featured appearances by Ariana Madix, Demi Lovato, and other celebrities.
  • The show is now streaming exclusively on Peacock.

The big picture

Taco Bell's Live Más LIVE event underscores its strategy of blending entertainment with menu innovation to maintain its competitive edge in the fast-food industry. The permanent addition of Nacho Fries and the introduction of multiple new items reflect a broader trend of leveraging fan engagement to drive product success. The partnership with Peacock also signals a shift towards digital-first marketing strategies to capture younger demographics.

What we're watching

Menu Innovation Impact
How the permanent addition of Nacho Fries and other new items will affect Taco Bell's sales and customer retention.
Partnership Strategy
Whether Taco Bell's collaborations with brands like Mountain Dew and Doritos will drive sustained consumer interest.
Digital Engagement
The pace at which Taco Bell can leverage streaming platforms like Peacock to enhance brand loyalty and reach new audiences.