SZ DJI Technology Co., Ltd.

DJI, legally known as SZ DJI Technology Co., Ltd., is a Chinese technology company headquartered in Shenzhen, Guangdong, China, at its DJI Sky City campus. Founded by Frank Wang (Wang Tao), the company's core business revolves around the development and manufacturing of commercial unmanned aerial vehicles (UAVs), commonly known as drones, for aerial photography and videography. DJI's mission is to be a technology company that continuously promotes human progress, acting as a pioneer in space intelligence, and enriching lives by integrating technology and civilization.

DJI's extensive product portfolio includes a wide range of camera drones such as the Mavic, Phantom, Inspire, Mini, Air, Neo, and Avata series, alongside specialized agricultural drones like the Agras series, and industrial UAVs under the Matrice line. Beyond drones, the company also designs and manufactures camera systems, gimbal stabilizers (e.g., Ronin, Osmo Mobile, Osmo Pocket, Osmo Action), propulsion systems, enterprise software, robotics, microphones, and portable power stations. These products serve diverse market segments, including consumer hobbyists, professional filmmakers, and enterprise solutions for agriculture, conservation, search and rescue, energy infrastructure, public safety, surveying, mapping, and inspection.

As of June 2024, DJI maintains a dominant position in the global consumer drone market, holding over 90% market share, and an estimated 70-80% of the global civilian drone market as of 2025. The company, led by founder and CEO Frank Wang, continues to innovate, launching numerous new products annually, including consumer drones, action cameras, wireless microphones, and power stations in 2024. Recent initiatives include DJI Agriculture's report in April 2026, highlighting that its agricultural drones have cut 51 million tons in carbon emissions and saved 410 million tons of water globally, with over 600,000 agricultural drones in use by the end of 2025. Despite its global presence, DJI faces ongoing scrutiny and potential restrictions in certain markets, with a December 2025 deadline for a security audit that could impact its operations in the United States.