Synchrony's CareCredit Survey Reveals Chiropractic Care Awareness Gap
Event summary
- Synchrony's CareCredit commissioned a national ChiroIQ survey with 1,310 respondents in June 2026.
- 92% of Americans value preventive care, but only 44% consider chiropractic part of long-term wellness.
- Positive views of chiropractic increased from 73% before treatment to 96% after receiving care.
- Only 26% know chiropractic is recommended before opioids for many back pain cases.
The big picture
Synchrony's findings highlight a significant disconnect between consumer priorities for preventive care and their understanding of chiropractic's role. This presents an opportunity for Synchrony to enhance its CareCredit offerings by improving education and access, aligning with broader trends in drug-free pain management and preventive healthcare. The survey underscores the potential for financial solutions to bridge gaps in consumer adoption of specialized health services.
What we're watching
- Awareness Campaigns
- How Synchrony will leverage these findings to boost chiropractic care awareness through CareCredit.
- Financial Accessibility
- Whether flexible payment options can drive higher adoption of chiropractic services among consumers.
- Market Positioning
- The pace at which Synchrony can position CareCredit as a key player in the health and wellness financing space.
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