Globo Shifts Primary Distribution to SRT over IP with Synamedia
Event summary
- Globo, Latin America's largest commercial media group, has transitioned its primary content distribution to Secure Reliable Transport (SRT) over a fully IP-based managed backbone infrastructure using Synamedia's Quortex PowerVu and virtualized Digital Content Manager (vDCM).
- The new architecture leverages a distributed, managed IP backbone infrastructure across Brazil, enabling secure and reliable transport with high availability, latency control, and end-to-end resilience.
- Synamedia deployed new software to increase Globo's PowerVu D9800 receivers' capacity to support more video feeds, strengthening operational performance and scalability.
- The transition was executed in collaboration with Synamedia partner Convergint, ensuring a seamless transition while upholding Globo's strict latency and quality standards.
The big picture
This transition marks a significant step in the maturation of IP-based distribution for primary content delivery, demonstrating that such systems can meet the stringent requirements of large-scale media operations. The collaboration between Globo, Synamedia, and Convergint highlights the growing trend of leveraging advanced IP infrastructure to enhance content distribution reliability and scalability. The success of this project could set a new standard for broadcast innovation in Latin America and beyond.
What we're watching
- IP Maturity
- How the success of this transition will influence other large-scale IP-based distribution projects in the media industry.
- Operational Flexibility
- Whether Globo can maintain high reliability and image quality standards while benefiting from the operational flexibility of IP-based distribution.
- Market Adoption
- The pace at which other media groups in Latin America and beyond adopt similar IP-based distribution solutions.
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