Symetra Expands Group Life Benefits with Empathy Partnership
Event summary
- Symetra's Workforce Benefits division partners with Empathy to offer bereavement support for Group Life Insurance beneficiaries.
- Empathy Loss Support™ provides personalized care plans, grief resources, funeral planning assistance, and identity theft protection at no additional cost.
- The partnership aims to address the $12,616 average family spending on loss-related expenses and 15-month administrative burden highlighted in Empathy’s 2024 report.
- Symetra Life Insurance Company is a subsidiary of Symetra Financial Corporation, based in Bellevue, Washington.
The big picture
Symetra’s move aligns with a broader industry trend of insurers enhancing policyholder value through non-traditional benefits. The partnership reflects growing recognition that emotional and logistical support can complement financial payouts in life insurance. With Empathy serving one in five U.S. life insurance claims beyond payout, this collaboration could set a new standard for bereavement services in the sector.
What we're watching
- Market Differentiation
- Whether Symetra can use this partnership to stand out in a competitive group life insurance market.
- Customer Retention
- How the addition of bereavement support impacts policyholder loyalty and satisfaction.
- Geographic Expansion
- The pace at which Empathy Loss Support becomes available in currently excluded states like Maryland, New Hampshire, New York, and Washington.
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