Suunto Vertical Week Surpasses Target, Donates €10,000 to POW Europe

Event summary

  • Suunto Vertical Week 2026 mobilized 189,000 participants to climb 136 million vertical meters, exceeding the 10 million meter target.
  • The campaign triggered a €10,000 donation to Protect Our Winters Europe (POW Europe).
  • Suunto marks its 90th anniversary in 2026, emphasizing science-based climate targets and product-level environmental impact.
  • The Upright Project assessed Suunto's overall impact as positive, placing it in the top 36% of approximately 9,000 companies analyzed globally.
  • Suunto committed to the Science Based Targets initiative (SBTi) at the end of 2025 and will develop near-term science-based emissions reduction targets for validation in 2026.

The big picture

Suunto's Vertical Week campaign demonstrates the company's strategic focus on combining community engagement with climate advocacy, aligning with broader industry trends toward sustainability and corporate responsibility. As Suunto celebrates its 90th anniversary, its commitment to science-based climate targets and measurable impact reductions positions it as a leader in the outdoor equipment sector. The company's emphasis on product longevity and supply chain sustainability reflects a growing trend among corporations to address environmental impacts systematically.

What we're watching

Climate Commitment
Whether Suunto can sustain its science-based climate targets and achieve SBTi validation in 2026.
Product Longevity
The pace at which Suunto can extend product lifetimes and minimize environmental impacts through durable design and repair services.
Supply Chain Sustainability
How Suunto will address negative impacts linked to rare raw material extraction and electronics waste through improved due diligence and partnerships.