Susan G. Komen Launches NFC-Enabled T-Shirt for Breast Cancer Donations — Susan G. Komen Breast Cancer Foundation, Inc.

Event summary

Susan G. Komen introduced The Komen Giving Tee™, an NFC-chipped T-shirt that allows wearers to receive donations via phone tap.
The tee debuted at Harlem's Fashion Row's 19th Annual Fashion Show & Style Awards during New York Fashion Week on September 8, 2026.
Designed by Stella Jean, the shirt supports Komen’s “Don't Fail the Girls” campaign and Breast Honesty™ platform.
The Komen Giving Tee is priced at $39 and available through Harlem's Fashion Row's website.
Proceeds fund Komen's research, policy advocacy, support services, and public health programs.

The big picture

Susan G. Komen’s launch of The Komen Giving Tee™ represents a strategic pivot toward tech-driven fundraising, aligning with broader trends in nonprofit innovation. The collaboration with Stella Jean and Harlem's Fashion Row underscores a focus on multicultural outreach, addressing disparities in breast cancer outcomes. With breast cancer disproportionately affecting Black women, this initiative could enhance Komen’s ability to mobilize resources and advocate for policy changes.

What we're watching

Consumer Engagement: How the NFC-enabled T-shirt will drive donor participation and fundraising efficiency.
Market Differentiation: Whether Komen can sustain competitive advantage in nonprofit fundraising through tech integration.
Campaign Impact: The pace at which the “Don't Fail the Girls” campaign gains traction among younger demographics.