Wheels Up Taps Surf Air’s BrokerOS for AI-Powered Charter Optimization

Event summary

  • Surf Air Mobility (NYSE: SRFM) has secured Wheels Up (NYSE: UP) as the launch customer for its Enterprise BrokerOS software, powered by Palantir’s Foundry and AIP.
  • The two-year deal (with a third-year option) is valued at up to $12 million in subscription fees.
  • BrokerOS will replace Wheels Up’s legacy systems, streamlining charter workflows and integrating critical data sources for faster decision-making.
  • Wheels Up operates a controlled fleet of Embraer Phenom 300 and Bombardier Challenger 300 aircraft.

The big picture

This partnership marks a strategic shift in private aviation toward AI-driven operational efficiency. Wheels Up, already modernizing its fleet and customer experience, is betting on Surf Air’s software to consolidate fragmented charter workflows. The $12 million deal underscores the growing demand for specialized aviation tech solutions as legacy systems struggle to keep pace with digital transformation.

What we're watching

Execution Risk
Whether Surf Air can deliver BrokerOS at scale while meeting Wheels Up’s operational demands.
Market Differentiation
How AI-driven charter optimization will impact Wheels Up’s competitive positioning in private aviation.
Revenue Growth
The pace at which BrokerOS adoption drives top-line growth for Surf Air Mobility beyond this initial deal.