Superior HealthPlan's Maternal Health Program Hits 312,000 Pregnancies Supported
Event summary
- Superior HealthPlan's Start Smart for Your Baby® program has supported 312,000+ Texas pregnancies since 2022.
- The program delivered 88,000+ breast pumps and connected members to 177,000+ prenatal/postpartum visits.
- Superior supports ~70,000 pregnancies annually in Texas, where Medicaid covers 46% of births.
- Program offers care coordination, behavioral health support, and community resource connections.
The big picture
Superior HealthPlan's program reflects the growing emphasis on maternal health within Medicaid managed care, particularly in states like Texas where Medicaid covers nearly half of births. As one of Centene's key subsidiaries, Superior's success in this area could influence broader Medicaid strategy, especially as states expand coverage for maternal and infant health services.
What we're watching
- Program Scalability
- Whether Superior can sustain this pace of support as Texas's Medicaid-covered births grow.
- Outcome Metrics
- How the program's support translates to measurable improvements in maternal and infant health.
- Policy Alignment
- The extent to which Texas's healthcare policies continue to enable such targeted Medicaid programs.