Super League Partners with Play.Works to Monetize U.S. CTV Advergaming Inventory

Event summary

  • Super League (Nasdaq: SLE) partners with Play.Works to sell U.S. ad space for Play.Works' Connected TV (CTV) advergaming inventory.
  • Play.Works' platform reaches over 100 million households with an average of 19 minutes of session time per user and 150 million monthly ad impressions.
  • Super League will offer Play.Works' Playable CTV inventory as a fully managed media solution to U.S. advertisers.
  • CTV ad spend is projected to command over 40% of the market by 2030, with a $51 billion U.S. market by 2029 (source: eMarketer).

The big picture

This partnership positions Super League as a key player in the rapidly growing CTV advertising market, which is set to surpass traditional linear TV ad spend. By leveraging Play.Works' extensive reach and interactive gaming content, Super League aims to capture a significant share of the $51 billion U.S. CTV market by 2029. The collaboration addresses the challenge of fragmented attention in CTV by offering immersive, playable ad experiences that engage audiences more effectively than passive viewing.

What we're watching

Market Expansion
How Super League's partnership with Play.Works will affect its market share in the CTV advertising space.
Advertiser Adoption
Whether U.S. advertisers will embrace Playable CTV inventory as a new advertising channel.
Technological Integration
The pace at which Play.Works will integrate new IP, such as Space Invaders and Family Feud, into its platform.

Related topics

Partnership Gaming