Sunrun Survey Reveals Rising Power Outage Concerns Among U.S. Homeowners — Sunrun Inc.

Event summary

65% of American homeowners surveyed believe power outages will occur the same or more frequently in the future.
Nearly three-quarters of those affected by outages worry about another within the next year.
47% of homeowners cited a backup power source as the top improvement to feel prepared for the next outage.
Sunrun reports that 28% of homeowners have household members reliant on electricity for health needs.
Survey conducted by Talker Research on behalf of Sunrun, sampling 2,000 American homeowners in August 2026.

The big picture

Sunrun's survey highlights growing vulnerabilities in the U.S. power grid, with homeowners increasingly seeking energy independence. The data underscores broader industry trends toward decentralized energy solutions as aging infrastructure and extreme weather events exacerbate outage risks. Sunrun positions itself as a key player in this shift, leveraging its battery-plus-solar systems to address both consumer needs and grid stability.

What we're watching

Market Demand: How rising outage concerns will affect adoption rates of home battery and solar systems.
Regulatory Influence: Whether increased grid strain from data centers will prompt policy changes or infrastructure investments.
Competitive Dynamics: The pace at which competitors expand backup power solutions as consumer awareness grows.