Sun Life U.S. Doubles Down on Diabetes Prevention with $250K ADA Project Power Renewal
Event summary
- Sun Life U.S. renews two-year collaboration with ADA, committing $250K ($125K annually) to Project Power for youth diabetes prevention.
- Program targets 5,000 youth through 100+ community organizations and 250 trained facilitators.
- Since 2021 sponsorship, Project Power has impacted ~60,000 families nationwide.
- 2025 program reached 10,000 youth with 93% identifying water as healthiest drink and 78% exercising 5+ times weekly.
The big picture
Sun Life's renewed commitment to Project Power underscores the growing corporate focus on preventive healthcare as a social responsibility. With $1.58 trillion in AUM, this investment represents both a strategic alignment with health access priorities and potential long-term brand differentiation in underserved communities. The partnership model—leveraging sports teams and community organizations—reflects an industry trend toward multi-stakeholder health initiatives.
What we're watching
- Program Scaling
- Whether Sun Life can sustain expanded reach while maintaining impact metrics across 100+ community partnerships.
- Strategic Alignment
- How this long-term philanthropic focus integrates with Sun Life's core business objectives in health services.
- Impact Measurement
- The pace at which Project Power demonstrates measurable reductions in youth obesity and type 2 diabetes risk.
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