Subaru Canada Inc.

Subaru Canada Inc. (SCI) is the exclusive Canadian importer and distributor of Subaru vehicles, parts, and accessories. Headquartered in Mississauga, Ontario, the company operates as a wholly-owned subsidiary of Subaru Corporation of Japan. Its core mission, aligned with its parent company, is to provide customers with "Enjoyment and Peace of Mind" through the Subaru brand, while contributing to a sustainable society and maintaining a strong market presence built on a customer-first principle.

Subaru Canada offers a diverse lineup of vehicles, including sedans, wagons, SUVs, and sports cars, with prominent models such as the Impreza, Crosstrek, Forester, Outback, BRZ, and WRX. The company is also expanding its electric vehicle (EV) offerings with models like the Solterra, Uncharted, and Trailseeker. Beyond vehicle sales, SCI provides a comprehensive suite of services, including financial services, warranties, maintenance, roadside assistance through Subaru 360 C.A.R.E., connected services via MySubaru, and certified pre-owned vehicle programs. These offerings emphasize all-road/all-weather capability, safety, performance, and reliability, catering to the varied demands of Canadian drivers.

Under the leadership of Chairman, President, and CEO Yoichi Hori, Subaru Canada has demonstrated strong market performance, achieving record sales months in March and April 2025. The company actively engages in environmental initiatives, including a renewed contribution to Parks Canada and tree planting efforts, reflecting its commitment to conservation. Subaru's market positioning is characterized by its reputation for safety, reliability, and its signature Symmetrical All-Wheel Drive system, fostering significant customer loyalty.