AudienceView Expands Ticket Distribution via StubHub and viagogo…

Event summary

AudienceView has expanded its partnership with StubHub and viagogo, introducing a new API integration for AudienceView Unlimited clients.
The integration allows AudienceView Unlimited clients to distribute official ticket inventory directly through StubHub and viagogo’s global marketplace.
The expanded Open Distribution integration extends marketplace access to clients across arts, entertainment, sports, performing arts, higher education, and other live event organizations.
Clients maintain control over inventory, pricing, and customer strategy while leveraging AudienceView Unlimited as their primary ticketing system.

The big picture

The integration underscores the growing trend of ticketing platforms expanding distribution channels to enhance event discovery and attendance. By leveraging StubHub and viagogo’s global reach, AudienceView aims to help clients tap into new audiences while maintaining operational control. This move aligns with broader industry shifts towards interconnected ticketing ecosystems that prioritize both scale and flexibility.

What we're watching

Marketplace Dynamics: How the expanded integration will affect ticket sales volume and audience reach for AudienceView Unlimited clients.
Control vs. Scale: Whether clients can balance increased visibility with maintaining control over inventory and pricing.
Competitive Response: The pace at which competitors may introduce similar distribution partnerships.