StubHub Ranks NFL Fan Loyalty Ahead of Super Bowl LX
Event summary
- StubHub released its Most Loyal Fans in Football report on January 27, 2026, ranking NFL fanbases by loyalty metrics.
- The report analyzed ticket marketplace data from the 2024–25 and 2025–26 regular seasons.
- New Orleans Saints fans ranked highest in loyalty, followed by New York Jets and Cincinnati Bengals fans.
- Fourteen of the league’s 32 teams showed less than 10% variation in ticket demand year over year.
- StubHub highlighted fanbases like the New York Giants, Las Vegas Raiders, and New York Jets for maintaining strong ticket demand despite prolonged losing streaks.
The big picture
StubHub’s report underscores the resilience of NFL fanbases, highlighting that ticket demand remains steady despite team performance. This data-driven approach to fan loyalty could influence how teams and ticketing platforms strategize around engagement and pricing. The findings also reflect broader trends in sports marketing, where emotional connection and long-term fandom are increasingly valued over short-term wins.
What we're watching
- Fan Engagement Trends
- How StubHub’s loyalty metrics will influence NFL team marketing strategies and fan engagement initiatives.
- Marketplace Dynamics
- Whether StubHub can leverage this data to enhance its ticket pricing and demand forecasting algorithms.
- Competitive Positioning
- The pace at which StubHub’s insights will differentiate it from other secondary ticketing platforms.
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