Strive, Inc.

Strive, Inc. is a Dallas, Texas-based asset management Bitcoin treasury company. Its core mission is to maximize long-term shareholder value through the unapologetic embrace of capitalism, meritocracy, and innovation. The company aims to achieve this by accumulating Bitcoin and striving to outperform Bitcoin over the long run, using Bitcoin itself as a hurdle rate for capital deployment.

Through its wholly-owned subsidiary, Strive Asset Management, LLC, the company provides investment advisory services, managing over $2 billion in assets. Its offerings include a suite of exchange-traded funds (ETFs), collective investment trusts (CITs), and a direct indexing platform. Strive also engages in shareholder advocacy and corporate governance, encouraging public companies to prioritize economic factors and shareholder value.

Strive, Inc. became the first publicly traded asset management Bitcoin Treasury Corporation in September 2025, following a merger with Asset Entities Inc. The company has aggressively pursued a Bitcoin treasury strategy, holding approximately 14,557 BTC, valued at around $1.3 billion, making it a significant corporate holder of Bitcoin. Matthew Ryan Cole serves as the Chairman and CEO, having taken over leadership after co-founder Vivek Ramaswamy resigned in 2023. Strive continues to expand its offerings, including recent announcements regarding its SATA Perpetual Preferred Stock and plans for new ETFs.