Strategy Inc

Strategy Inc, formerly MicroStrategy Incorporated, is a publicly traded company headquartered in Tysons Corner, Virginia. It operates as the world's first and largest Bitcoin Treasury Company, with a mission to strategically accumulate Bitcoin as its primary treasury reserve asset and advocate for its role as digital capital. Concurrently, the company advances its "Intelligence Everywhere" vision through AI-powered enterprise analytics software.

The company's offerings include the MicroStrategy ONE platform, which provides non-technical users with actionable insights for decision-making, and the MicroStrategy Cloud for Government service, designed to meet the rigorous technical and regulatory needs of government and financial institutions. Strategy Inc also provides MicroStrategy Support to assist customers with system availability and usage. Its market segments span digital asset management and enterprise analytics.

Strategy Inc officially changed its legal name from MicroStrategy Incorporated to Strategy Inc on August 11, 2025, following a rebranding initiative announced on February 5, 2025. The company's securities continue to trade on Nasdaq under their existing ticker symbols, with MSTR being the primary one. Led by Founder and Executive Chairman Michael J. Saylor and President and CEO Phong Le, Strategy Inc positions itself as a leader in both the digital asset and enterprise analytics sectors, notably as the largest corporate holder of bitcoin.