Starbucks Corporation

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves, headquartered in Seattle, Washington. Founded in 1971, its mission is "To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time." The company operates as a roaster, marketer, and retailer of specialty coffee.

The company's key offerings include a wide range of hot and cold beverages, such as coffee, tea, espresso, and Frappuccino drinks, alongside whole-bean coffee, micro-ground instant coffee, baked goods, sandwiches, and snacks. Starbucks also provides in-store services like free Wi-Fi in many locations and operates a loyalty program, Starbucks® Rewards. The company targets a premium customer segment, segmenting its market based on geographic location, demographics, behaviors, and psychographics to tailor its products and services.

Starbucks is the world's largest coffeehouse chain, maintaining a strong global market leadership position. Brian Niccol assumed the role of Chairman and CEO in August 2024, and the company has been implementing a "Back to Starbucks" transformation plan focused on enhancing service, menu innovation, and the overall customer experience. In Q2 2026, Starbucks reported revenues of $9.53 billion, an 8.8% increase year-over-year, with global comparable store sales growing by 6.2%. Recent operational changes include ending its 'open-door policy' in January 2025, requiring a purchase for restroom and seating area use, and a 30% menu reduction in February 2025 to streamline operations and cut costs.