StackAdapt Earns Strong Performer Nod in Forrester's Omnichannel Advertising Evaluation

Event summary

  • StackAdapt has been recognized as a 'Strong Performer' in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026.
  • The evaluation assessed platforms based on 'current offering' and 'strategy,' incorporating customer feedback.
  • StackAdapt received top scores for self-serve capabilities, onboarding/support, and pricing transparency.
  • The company participated in the first edition of Forrester's omnichannel advertising platform evaluation.

The big picture

The recognition from Forrester validates StackAdapt’s strategy of bridging the gap between martech and adtech, a trend driven by advertisers’ desire for simplified, integrated campaign management. The platform's focus on AI-driven orchestration addresses a growing need for efficiency and transparency in a fragmented advertising landscape. This evaluation underscores the increasing importance of unified platforms capable of handling diverse channels and AI applications, a shift that could reshape the competitive dynamics of the adtech industry.

What we're watching

Market Consolidation
The Forrester Wave highlights advertiser preference for comprehensive platforms, suggesting continued consolidation within the adtech space as smaller, specialized vendors face pressure to integrate or be acquired.
AI Integration
StackAdapt's emphasis on AI and automation will be crucial; the platform's ability to deliver tangible ROI through these features will determine its long-term competitive advantage as generative and agentic AI become more prevalent.
Customer Retention
While initial customer feedback is positive, StackAdapt must sustain its focus on usability and support to prevent churn and maintain its 'Strong Performer' status as the platform scales.