Spray-Net Expands into South Florida with New Franchise Deal
Event summary
- Spray-Net signs agreement with local entrepreneur Vanessa Certain to launch in South Miami, Coconut Grove, Coral Gables, Pinecrest, and Palmetto Bay.
- New franchise debuts in April 2026, offering 15-year warranted, factory-quality refinishing for exteriors and kitchen cabinets.
- Spray-Net's proprietary coatings are engineered for South Florida's extreme weather conditions, including intense sun, humidity, and hurricane seasons.
- Company has transformed over 30,000 homes since 2010, with four patents for its paint application processes and chemistry.
The big picture
Spray-Net's entry into South Florida targets a $400 billion home improvement industry where durability and curb appeal are critical. The company's proprietary coatings and patented application process position it as a premium alternative to traditional painting and replacement services. This expansion follows a decade of growth, with over 30,000 homes transformed across the U.S. and Canada, signaling confidence in scaling its franchise model in high-demand regions.
What we're watching
- Market Fit
- Whether Spray-Net's weather-resistant formulations can gain traction in South Florida's competitive home improvement market.
- Execution Risk
- The pace at which the new franchise can establish itself against local competitors and meet demand in high-value neighborhoods.
- Franchise Growth
- How this expansion could influence Spray-Net's broader strategy for entering other high-value, weather-challenged markets.
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