Sportradar Extends Euroleague Basketball Data and Betting Rights Through 2031
Event summary
- Sportradar AG has extended its data and audiovisual betting rights agreement with Euroleague Basketball through the 2030-31 season.
- The deal covers over 650 games annually across EuroLeague and BKT EuroCup competitions.
- Sportradar acquired the rights as part of its 2025 acquisition of IMG ARENA.
- The partnership includes integrity services such as bet monitoring and match-fixing prevention.
- Sportradar will integrate official data into betting and fan engagement products, including micro betting and player markets.
The big picture
The extension solidifies Sportradar's position as a leading provider of basketball data and betting rights, complementing its existing partnerships with major leagues like the NBA and WNBA. The deal underscores the growing intersection of sports media and betting, with data-driven fan engagement emerging as a key differentiator in the industry. Sportradar's ability to monetize these rights through innovative products will be critical to its long-term strategy.
What we're watching
- Data Monetization
- How Sportradar will leverage the extended rights to expand its micro betting and player markets offerings.
- Market Expansion
- Whether the deal will accelerate Sportradar's growth in the European basketball betting market.
- Technological Integration
- The pace at which Sportradar integrates Euroleague data into its broader product suite.