Spiral

Spiral is a New York City-based financial technology company founded in 2019, operating an "Impact-as-a-Service" platform for financial institutions. The company's mission is to empower individuals to build better lives and positively impact their communities, while also enabling U.S. financial institutions to enhance deposits, loans, and customer engagement through personalized banking and social impact initiatives.

Spiral's platform provides personalized digital banking experiences that include savings tools and charitable giving features. A key offering is the "Round Up for Savings" feature, which allows banking customers to round up transactions and allocate a portion to their savings or donate to a charity of their choice. The company manages compliance, technical integrations, and facilitates donations to approximately 1.5 million vetted charities across the United States, serving banks, credit unions, and other fintech companies.

Led by CEO and Co-founder Shawn Melamed, Spiral has raised a total of $42 million in funding, including a $28 million Series A round in March 2023. The company initially launched a direct-to-consumer banking app in 2021, which quickly grew to over 65,000 customers, but pivoted to a business-to-business (B2B) model in late 2022 to partner directly with financial institutions. This strategic shift aims to expand its reach and embed its impact-driven solutions across the financial sector.