Spielwarenmesse eG

Spielwarenmesse eG is a globally active trade fair organizer and marketing services provider for the toy sector and other consumer goods markets, headquartered in Nuremberg, Germany. Established on July 11, 1950, as a registered cooperative (eG), the organization's mission is to connect supply and demand, create business opportunities, and provide inspiration for success within the industry.

The cooperative's portfolio includes several key events, most notably the Spielwarenmesse in Nuremberg, recognized as the world's leading toy fair for B2B professionals. Additionally, it organizes SPIEL in Essen, the world's largest public fair for board games, and Kids India in Mumbai. The company also manages the "World of Toys" international trade fair program and BRANDmania, an event focused on licensing and partnerships.

Currently led by an executive board comprising Florian Hess, Jens Pflüger, and Christian Ulrich (Spokesperson), who took over in July 2021, Spielwarenmesse eG maintains a unique position in the trade fair industry due to its cooperative legal structure. The organization is celebrating its 75th anniversary in 2025, continuing to focus on digitalization and innovative concepts to meet evolving market demands. The Spielwarenmesse 2024 saw a notable increase in international participation, reinforcing its status as a pivotal global industry event.