Southfield Capital Partners with The Perfect Franchise to Expand Advisory Reach
Event summary
- Southfield Capital has entered a strategic partnership with The Perfect Franchise (TPF), a franchise advisory firm, on January 15, 2026.
- TPF will maintain operational independence, including separate systems and governance, under Southfield’s backing.
- Mark Schnurman remains CEO of TPF, with Southfield providing additional resources for growth without disrupting day-to-day operations.
The big picture
Southfield Capital continues its focus on franchising as a growth engine, aligning with TPF’s mission to strengthen advisory services. The partnership underscores private equity’s interest in scaling niche business service providers while preserving operational autonomy. With $4–20M EBITDA targets, Southfield aims to leverage TPF’s expertise to expand within the fragmented franchise consulting space.
What we're watching
- Execution Risk
- Whether Southfield can scale TPF’s advisory model without compromising its high-touch approach.
- Industry Expansion
- How this partnership influences the broader franchise advisory ecosystem and competition.
- Operational Synergy
- The pace at which Southfield’s resources enhance TPF’s technological capabilities and consultant support.