Southern Glazer’s Expands Youth Alcohol Awareness Program to 13 Counties
Event summary
- Southern Glazer’s Wine & Spirits’ Youth Alcohol Awareness Program returns for Fall 2026, targeting students in 13 counties across Florida, Texas, and New York.
- The program, developed with Everfi, includes five digital lessons and offline resources, aiming to educate students on responsible alcohol use.
- In the 2025-2026 school year, student assessment scores improved from 57% to 90%, with 93% of participants feeling prepared to make responsible decisions.
- Since its 2017 launch, the program has reached 61,015 students across 351 high schools, providing 87,496 hours of educational instruction.
The big picture
Southern Glazer’s expansion of its Youth Alcohol Awareness Program aligns with broader industry trends toward corporate social responsibility and community engagement. The program’s success in improving student knowledge and preparedness highlights the potential for beverage distributors to play a role in public health initiatives. As the company prepares to rebrand as Southern Glazer’s Beverage Company in 2027, this initiative reinforces its commitment to responsible alcohol education and community impact.
What we're watching
- Program Scalability
- Whether Southern Glazer’s can sustain the program’s growth and impact across additional regions.
- Educational Impact
- The long-term effectiveness of the program in reducing underage drinking and promoting responsible behavior.
- Corporate Reputation
- How the program enhances Southern Glazer’s brand and reputation in the communities it serves.