Southern Glazer’s Expands J. Lohr Wine Distribution to 17 U.S. Markets
Event summary
- Southern Glazer’s adds Florida, Kentucky, Oregon, South Carolina, and Washington to its J. Lohr distribution footprint.
- The expanded agreement covers 17 U.S. markets, up from the previous 12.
- Both companies are family-owned, emphasizing shared values of quality and sustainability.
- Steve Lohr (J. Lohr) and Wayne Chaplin (Southern Glazer’s) highlight long-standing partnership.
The big picture
This deal extends Southern Glazer’s dominance in U.S. beverage alcohol distribution, while J. Lohr gains access to high-growth markets. The expansion reflects a broader trend of premium wineries partnering with large distributors to navigate complex state-by-state regulations and consumer preferences.
What we're watching
- Market Penetration
- How Southern Glazer’s will leverage its scale to drive J. Lohr’s growth in new markets.
- Brand Differentiation
- Whether J. Lohr can maintain premium positioning amid broader distribution.
- Competitive Response
- The pace at which rivals adjust their wine portfolios in these expanded regions.