Southern Glazer’s Expands Edrington Distribution to New York — Southern Glazer's Wine and Spirits, LLC

Event summary

Southern Glazer’s and Edrington will expand their distribution agreement to include New York, effective June 1, 2026.
Southern Glazer’s will represent Edrington’s full portfolio in New York, including The Macallan, the world’s most valuable Single Malt Scotch Whisky.
New York is regarded as the most influential on-premise market in the United States.
Southern Glazer’s has over 1,000 selling resources and more than 1,000 merchandisers in New York.

The big picture

This expansion reflects a strategic move to capitalize on New York’s influential on-premise market, where ultra-premium spirits are in high demand. The partnership between Southern Glazer’s and Edrington underscores a commitment to long-term brand building and operational excellence in one of the most dynamic beverage alcohol markets in the world.

What we're watching

Market Penetration: How Southern Glazer’s will leverage its deep retail and on-premise relationships to accelerate the distribution of Edrington’s ultra-premium brands in New York.
Brand Elevation: Whether The Macallan can further solidify its position as the world’s most valuable Single Malt Scotch Whisky through enhanced visibility and strategic brand building in New York.
Operational Excellence: The pace at which Southern Glazer’s can integrate Edrington’s portfolio into its existing operations, ensuring seamless execution and customer satisfaction.