Southern Glazer’s Adds Master Sommelier as Co-Host to Boost Podcast Authority
Event summary
- Southern Glazer’s adds Eric Hemer, SVP of Product Education, as co-host to its Served Up podcast alongside Bridget Albert.
- Hemer holds dual Master Sommelier and Master of Wine credentials, enhancing the podcast’s expertise in wine and spirits.
- Served Up has produced over 275 episodes since launching in 2020, featuring industry leaders and cultural influencers.
- The podcast has been recognized among the top 5% globally and nominated for a Tales of the Cocktail Spirited Award.
The big picture
Southern Glazer’s strategic move to bolster Served Up with Hemer underscores the growing importance of thought leadership in the beverage alcohol sector. As consumer preferences evolve and premiumization continues, the podcast serves as a critical tool for engaging industry leaders and shaping discourse. The addition of Hemer, with his elite credentials and extensive experience, positions Served Up to address broader industry trends, including globalization and rapid cultural shifts.
What we're watching
- Content Strategy
- How the addition of Hemer will influence the podcast’s focus on integrating wine and spirits perspectives.
- Industry Influence
- Whether Served Up can sustain its growth as a leading platform for beverage alcohol thought leadership.
- Educational Impact
- The pace at which Southern Glazer’s leverages the podcast to strengthen its educational initiatives and industry partnerships.