Southern California University of Health Sciences Launches Whole Health Institute with Veteran Leader
Event summary
- Southern California University of Health Sciences (SCU) appointed Dr. Russell Greenfield as Founding Executive Director of its new Institute for the Advancement of Whole Health on September 15, 2026.
- The Institute aims to accelerate national adoption of Whole Health, addressing rising costs, fragmented care, and poor outcomes through education, research, advocacy, standards, and clinical care.
- Greenfield brings decades of experience in integrative medicine and Whole Health, most recently as a Senior Physician Consultant at the Veterans Health Administration.
- The Institute will unify fragmented healthcare landscape by training providers, expanding evidence base, developing standards, and convening leaders around Whole Health.
The big picture
The launch of the Institute for the Advancement of Whole Health comes at a time when the healthcare system is grappling with persistent challenges, including rising costs and fragmented care. The Institute aims to accelerate the transformation of healthcare by promoting a person-centered approach that addresses all aspects of well-being. This initiative builds upon a growing national movement toward Whole Health, with the Veterans Health Administration and the National Academies already recognizing its potential to transform healthcare nationally.
What we're watching
- Adoption Pace
- The pace at which the Institute can drive national adoption of Whole Health, given the fragmented healthcare landscape.
- Evidence Expansion
- Whether the Institute can significantly expand the evidence base for Whole Health to support broader adoption.
- Partnership Impact
- How the Institute's partnerships with major health systems and organizations will affect its ability to scale Whole Health principles.