South Plains Financial, Inc.

South Plains Financial, Inc. is a bank holding company headquartered in Lubbock, Texas, operating primarily through its subsidiary, City Bank. Established in 1941 as First State Bank of Morton, the company's core mission revolves around serving its local communities by building lasting relationships and delivering financial solutions with a focus on customer success.

The company offers a comprehensive suite of commercial and consumer financial services to small and medium-sized businesses and individuals. Its product offerings include various deposit accounts, commercial and residential real estate loans, specialized commercial loans (including agricultural and energy), auto loans, mortgage banking, trust administration, insurance, and investment services such as IRAs, mutual funds, and bonds. City Bank maintains a significant presence across Texas, including Dallas, El Paso, Greater Houston, Lubbock, the Permian Basin, and College Station, as well as in Ruidoso, New Mexico.

In recent developments, South Plains Financial, Inc. completed its merger with BOH Holdings, Inc., the parent company of Bank of Houston, on April 1, 2026, significantly expanding its footprint in the Houston market and adding approximately $744 million in assets. The company, led by Chairman and CEO Curtis C. Griffith, consistently reports its financial results, including its first-quarter 2026 earnings on April 28, 2026, and was recognized by Forbes as a Best-in-State Bank for 2024. As one of the largest independent banks in West Texas, South Plains Financial, Inc. maintains a strong capital position, with total assets exceeding $4 billion.