SoundExchange Revives RoyalTeas Series with Boyz II Men's Shawn Stockman as Host
Event summary
- SoundExchange's RoyalTeas series returns for its second season, hosted by Shawn Stockman of Boyz II Men.
- Season two features star-studded guest lineup including Khalid, Leslie Grace, Chance the Rapper, and Margaret Cho.
- First season generated over 10 million views across all platforms, with 1.8 million views on YouTube alone.
- SoundExchange has distributed over $13 billion in cumulative digital royalty distributions since its founding in 2003.
The big picture
SoundExchange's RoyalTeas series aligns with broader industry trends of transparency and education around music royalties. By featuring high-profile artists discussing the business side of music, SoundExchange positions itself as a key player in bridging the gap between artistic creation and financial compensation. The series also serves as a strategic tool to engage with a wider audience of creators, potentially increasing participation in its royalty distribution services.
What we're watching
- Content Engagement
- How the star-studded guest lineup will impact viewership and engagement metrics for the second season.
- Artist Outreach
- Whether SoundExchange can leverage RoyalTeas to deepen relationships with artists and enhance its brand.
- Royalty Awareness
- The pace at which the series will raise awareness about royalty distributions among newer artists.