SOLUM Expands Southeast Asia Smart Retail Push with Strategic Partnerships
Event summary
- SOLUM held a private show in Singapore on June 12, 2026, with 53 attendees, including 26 decision-makers from global retailers in Southeast Asia.
- The company introduced partnership models with five partners to drive retailer monetization, operational efficiency, and AI transformation.
- Key collaborations include in-store advertising with Broadsign, data-driven strategies with NStory, and BLE-based network environments with HUAWEI APAC.
- SOLUM aims to turn Proof of Concept discussions into tangible outcomes for store operations in the region.
The big picture
SOLUM's strategic push in Southeast Asia aligns with the growing trend of smart retail solutions and AI transformation in the region. The company's focus on locally tailored partnerships reflects the increasing importance of data-driven monetization and operational efficiency for retailers. With the Southeast Asian retail market expanding rapidly, SOLUM's ability to drive retailer monetization and AI transformation will be critical to its success.
What we're watching
- Partnership Execution
- How SOLUM will translate Proof of Concept discussions into tangible outcomes for store operations in Southeast Asia.
- Market Penetration
- The pace at which SOLUM can expand its business in Southeast Asia through locally grounded partnerships.
- Competitive Dynamics
- Whether SOLUM's collaborative framework can sustain its competitiveness in the Southeast Asian market.
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