SOLUM and EWQ Deepen Partnership to Unify In-Store Digital Retail Tech
Event summary
- SOLUM (KOSPI: 248070) and EWQ expanded their partnership at EuroShop 2026 to integrate ESL, e-paper displays, and digital signage.
- EWQ’s ScanToPair solution will pair with SOLUM’s Newton ESL and digital signage for seamless product and pricing synchronization.
- The collaboration initially targets the Nordic region, leveraging EWQ’s strong local presence.
- SOLUM provides hardware, while EWQ delivers software through ScanToPair and the EWQ ZONE platform.
The big picture
The partnership aligns with the broader retail industry shift toward omnichannel digitalization, where seamless in-store technology integration is becoming a competitive necessity. SOLUM’s hardware leadership combined with EWQ’s software capabilities positions them to capture a growing segment of the retail tech market, particularly in regions with strong digital infrastructure demand.
What we're watching
- Market Expansion
- Whether SOLUM and EWQ can successfully extend their collaboration beyond the Nordic region.
- Technical Integration
- The pace at which the unified platform will be adopted by retailers globally.
- Competitive Response
- How rival retail tech providers react to this deepened partnership.
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