LoJack Secures 2026 Dealers' Choice Award, Reinforcing Dominance in Vehicle Tracking — Solera Global Corp.

Event summary

LoJack, part of Solera's Dealer Solutions, won the 2026 Auto Dealer Today Dealers' Choice Award for Vehicle Tracking, marking its second major industry win this year.
The award follows the 6th Annual AutoTech Breakthrough Award for GPS Tracking Device of the Year, highlighting LoJack's industry recognition.
LoJack's product line offers a full-stack asset protection and customer engagement platform, with features like improved F&I PVR by $300 to $500 per deal and a 98 percent recovery rate.
The company boasts a 47-year partnership with over 14,000 U.S. law enforcement agencies, providing a unique recovery network integrated directly with law enforcement workflows.
Solera is previewing a series of innovations for the LoJack product line, aimed at making the recovery network faster, the dealer experience more connected, and the consumer relationship stickier.

The big picture

LoJack's win underscores the growing importance of integrated vehicle tracking solutions in the automotive retail industry. As dealerships increasingly rely on digital infrastructure to manage operations, Solera's ability to combine LoJack's recovery network with its broader platform could set a new standard for asset protection and customer engagement. The company's strategic focus on seamless integration and continuous innovation positions it to capitalize on the evolving needs of dealers and consumers alike.

What we're watching

Integration Strategy: How Solera's integration of LoJack into its broader Dealer OS platform will affect dealer adoption and operational efficiency.
Innovation Roadmap: Whether LoJack's upcoming innovations can sustain its competitive edge in the vehicle tracking market.
Market Expansion: The pace at which Solera can expand LoJack's reach beyond the U.S., leveraging its global presence.