Solera Automates Equity-Based Marketing with Sales Radar Integration
Event summary
- Solera launched Sales Radar Marketing on September 2, 2026, integrating Revenue Radar equity signals into automated omnichannel campaigns.
- The tool matches customer equity data with live OEM finance incentives to create personalized upgrade offers.
- Sales Radar automates campaign creation, targeting, and delivery without manual list pulls or creative briefs.
- Pat Lobb Toyota reported 50% monthly sales growth and a 55% close rate after adopting CRM by Solera.
The big picture
Solera's Sales Radar addresses a longstanding inefficiency in dealership marketing by automating the conversion of equity data into actionable campaigns. This move aligns with broader industry trends toward AI-driven personalization and omnichannel marketing automation. The integration of Sales Radar into CRM by Solera demonstrates Solera's strategy of building a connected automotive operating system that compounds in value as more capabilities are added.
What we're watching
- Adoption Pace
- How quickly dealerships will integrate Sales Radar into existing workflows and whether this drives meaningful revenue growth.
- Competitive Response
- Whether competitors will develop similar automated equity-based marketing solutions to challenge Solera's position.
- AI Integration
- The pace at which Solera's AI Engine will improve targeting accuracy and campaign effectiveness as more dealerships use the platform.
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