Solera Launches Unified Cloud Platform for Dealers at NADA 2026
Event summary
- Solera debuts its 'Thrive here.™' cloud platform at NADA Show 2026, unifying sales, service, finance, marketing, operations, and connected car functions for dealers.
- The platform integrates AI-powered capabilities like AI-generated estimates, predictive marketing, and conversational AI assistants.
- Solera hosts an exclusive 'Drive + Thrive' event at F1 Arcade for dealer principals and senior leaders.
- The company highlights its support for women and diverse leaders in automotive retail through WIND and WOCAN activations.
The big picture
Solera's launch of the 'Thrive here.™' cloud platform at NADA 2026 underscores the growing trend of digital transformation in the automotive retail sector. By unifying disparate dealer functions into a single, AI-enabled ecosystem, Solera aims to address the complex challenges faced by modern dealerships. The platform's focus on data-driven insights and customer engagement aligns with broader industry shifts towards technology-driven operational efficiency and customer experience enhancement.
What we're watching
- Platform Adoption
- How quickly dealers will adopt Solera's unified cloud platform and whether it can drive meaningful operational improvements.
- AI Integration
- The pace at which AI-powered features will enhance dealer workflows and customer engagement.
- Market Differentiation
- Whether Solera can sustain its competitive edge in the increasingly crowded dealer technology space.
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