Solera Automates Wholesale Vehicle Syndication with Inventory+ and OVE Integration
Event summary
- Solera expanded the integration between Inventory+ and OVE, automating wholesale syndication for dealers.
- Automatic Syndication allows dealers to set rules for vehicle eligibility, pricing, and exclusions.
- The update includes richer condition data, real-time auction status updates, and a mobile-friendly condition report.
- The release is available now to all Inventory+ customers, with Automatic Syndication as an optional, billable feature.
The big picture
Solera's move addresses a critical pain point for dealers: optimizing wholesale timing to balance gross protection and inventory turnover. The automation of OVE syndication aligns with broader industry trends toward data-driven, rules-based workflows in used vehicle management. With thousands of dealerships already using Inventory+, the update positions Solera to capture additional revenue while solidifying its role in the digital transformation of automotive retail.
What we're watching
- Adoption Pace
- How quickly dealers will enable Automatic Syndication and its impact on wholesale efficiency.
- Competitive Response
- Whether competitors will accelerate their own automation features in response.
- Revenue Impact
- The potential upside for Solera from dealers upgrading to the billable Automatic Syndication feature.
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